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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS340 MARKETING MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Relevant chapters of the coursebook Basic concepts of marketing - 1 Lecturing, presentation
2 Relevant chapters of the coursebook Basic concepts of marketing - 2 Lecturing, presentation
3 Relevant chapters of the coursebook Strategic marketing analysis Lecturing, presentation
4 Relevant chapters of the coursebook SWOT, PESTEL and Industry Analysis Lecturing, presentation
5 Relevant chapters of the coursebook Market segmentation Lecturing, presentation
6 Relevant chapters of the coursebook Target market selection Lecturing, presentation
7 Relevant chapters of the coursebook Review before mid-term Lecturing, presentation
8 Relevant chapters of the coursebook Product and Brand Decisions Lecturing, presentation
9 Relevant chapters of the coursebook Price and pricing decisions Lecturing, presentation
10 - MID-TERM EXAM -
11 Relevant chapters of the coursebook Distribution (place) decisions Lecturing, presentation
12 Relevant chapters of the coursebook Retail, wholesaler and logistics Lecturing, presentation
13 Relevant chapters of the coursebook Promotion and marketing communication Lecturing, presentation
14 Relevant chapters of the coursebook Advertising, PR, sales and sales development Lecturing, presentation
15 Relevant chapters of the coursebook Review before final Lecturing, presentation
16 - FINAL EXAM -
17 - FINAL EXAM -