Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
BUS340 | MARKETING MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Kotler, P., Saliba, S., & Wrenn, B. (1991). Marketing management: Analysis, planning, and control: Instructor's Manual. Prentice-hall. |
Islamoglu, A. H. (1999). Pazarlama yonetimi: stratejik ve global yaklasim. Beta Publications AS. |
Tenekecioglu, B. (2007). Pazarlama Yonetimi (No. 1478). Anadolu University. |