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PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS226 PRINCIPLES OF MARKETING 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Relevant parts of course book Basic Concepts About Marketing Lecturing, samples
2 Relevant parts of course book Marketing Environment Lecturing, samples
3 Relevant parts of course book Marketing Information Systems Lecturing, samples
4 Relevant parts of course book Consumer Market and Consumer Behavior Lecturing, samples
5 Relevant parts of course book Industrial Markets and Industrial Buyer Behavior Lecturing, samples
6 Relevant parts of course book Customer Value, Satisfaction, Complaint and Loyalty Lecturing, samples
7 Relevant parts of course book Market Segmentation, Target Market Selection and Positioning Lecturing, samples
8 - MID-TERM EXAM -
9 Relevant parts of course book Product and Brand Decisions Lecturing, samples
10 Relevant parts of course book Price and Pricing Decisions Lecturing, samples
11 Relevant parts of course book Distribution (Place) Decisions Lecturing, samples
12 Relevant parts of course book Retailing, Wholesaling and Logistics Lecturing, samples
13 Relevant parts of course book Promotion and Marketing Communication Lecturing, samples
14 Relevant parts of course book Advertising, Public Relations, Personal Selling and Sales Promotion Lecturing, samples
15 Relevant parts of course book Ethics in Marketing Lecturing, samples
16 - FINAL EXAM -
17 - FINAL EXAM -