1 |
Relevant parts of course book |
Basic Concepts About Marketing |
Lecturing, samples |
2 |
Relevant parts of course book |
Marketing Environment |
Lecturing, samples |
3 |
Relevant parts of course book |
Marketing Information Systems |
Lecturing, samples |
4 |
Relevant parts of course book |
Consumer Market and Consumer Behavior |
Lecturing, samples |
5 |
Relevant parts of course book |
Industrial Markets and Industrial Buyer Behavior |
Lecturing, samples |
6 |
Relevant parts of course book |
Customer Value, Satisfaction, Complaint and Loyalty |
Lecturing, samples |
7 |
Relevant parts of course book |
Market Segmentation, Target Market Selection and Positioning |
Lecturing, samples |
8 |
- |
MID-TERM EXAM |
- |
9 |
Relevant parts of course book |
Product and Brand Decisions |
Lecturing, samples |
10 |
Relevant parts of course book |
Price and Pricing Decisions |
Lecturing, samples |
11 |
Relevant parts of course book |
Distribution (Place) Decisions |
Lecturing, samples |
12 |
Relevant parts of course book |
Retailing, Wholesaling and Logistics |
Lecturing, samples |
13 |
Relevant parts of course book |
Promotion and Marketing Communication |
Lecturing, samples |
14 |
Relevant parts of course book |
Advertising, Public Relations, Personal Selling and Sales Promotion |
Lecturing, samples |
15 |
Relevant parts of course book |
Ethics in Marketing |
Lecturing, samples |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |