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PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS226 PRINCIPLES OF MARKETING 4 3 3 6

Objectives and Contents

Objectives: The aim of this course is to enable students to master the basic issues and concepts related to marketing.
Content: Basic marketing concepts, marketing environment, marketing information systems, consumer market and industrial markets, value, satisfaction, complaint and loyalty, market segmentation, target market selection and positioning, marketing mix and ethics in marketing.