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STATISTICAL APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT321	STATISTICAL APPLICATIONS IN PUBLIC RELATIONS	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Statistics	Narration, Question-Response, Examination method
2	Reading	Research question, limitation of research	Narration, Question-Response, Examination method
3	Reading	Population and sample	Narration, Question-Response, Examination method
4	Reading	Sample types and sampling methods	Narration, Question-Response, Examination method
5	Reading	Forming a questionnaire; multiple choice, open ended question types	Narration, Question-Response, Examination method
6	Reading	Forming a questionnaire; multiple choice, open ended question types	Narration, Question-Response, Examination method
7	Reading	Introduction to SPSS program; Introduction of menus	Narration, Question-Response, Examination method
8	-	MID-TERM EXAM	-
9	Reading	Explanation of SPSS basic analysis types	Narration, Question-Response, Examination method
10	Reading	Comparison of qualitative and quantitative research methods	Narration, Question-Response, Examination method
11	Reading	Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews	Narration, Question-Response, Examination method
12	Reading	Preparation of qualitative research questionnaire; directed and non-directed interview types	Narration, Question-Response, Examination method
13	Reading	Samples from quantitative research methods; report evaluation	Narration, Question-Response, Examination method
14	Reading	Samples from qualitative research methods; report evaluation	Narration, Question-Response, Examination method
15	Reading	Evaluation	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-