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TV ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT336 TV ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook TV Advertising Lecture & Question and Answer
2 Reading the related subject in the coursebook Concepts in TV Advertising Lecture & Question and Answer
3 Reading the related subject in the coursebook Working Styles in Production Firms Lecture & Question and Answer
4 Reading the related subject in the coursebook Relations Between Advertising Agencies and Production Firms Lecture & Question and Answer
5 Reading the related subject in the coursebook Production Stages I Lecture & Question and Answer
6 Reading the related subject in the coursebook Production Stages II Lecture & Question and Answer
7 Reading the related subject in the coursebook Production Stages III Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Production Stages IV Lecture & Question and Answer
10 Reading the related subject in the coursebook Research n Product and Service Lecture & Question and Answer
11 Reading the related subject in the coursebook Creative Strategy Lecture & Question and Answer
12 Reading the related subject in the coursebook Slogan, scenario, synopsis, treatment, storyboard, pack shot Lecture & Question and Answer
13 Reading the related subject in the coursebook Editing Advertising Lecture & Question and Answer
14 Reading the related subject in the coursebook Ad Shot Stages Lecture & Question and Answer
15 Reading the related subject in the coursebook Ad Shot Stages Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -