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MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS340 MARKETING MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Relevant chapters of the coursebook Marketing management process Lecturing
2 Relevant chapters of the coursebook Organization in Marketing Lecturing
3 Relevant chapters of the coursebook Directionality in Marketing Lecturing
4 Relevant chapters of the coursebook Mission, Goal and Objectives Lecturing, samples
5 Relevant chapters of the coursebook Marketing researches Lecturing, samples
6 Relevant chapters of the coursebook Macro and Micro Environmental Factors Lecturing, samples
7 Relevant chapters of the coursebook Industrial Consumer Lecturing
8 - MID-TERM EXAM -
9 Relevant chapters of the coursebook Product Decisions Lecturing
10 Relevant chapters of the coursebook New Product Development Process Lecturing
11 Relevant chapters of the coursebook Expansion Strategies Lecturing
12 Relevant chapters of the coursebook Brand Management Strategies Lecturing
13 Relevant chapters of the coursebook Audition and Control in Marketing Lecturing, samples
14 Relevant chapters of the coursebook Ethics in Marketing Lecturing, samples
15 Relevant chapters of the coursebook Case Study Analysis Samples
16 - FINAL EXAM -
17 - FINAL EXAM -