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MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS340 MARKETING MANAGEMENT 5 3 3 5

Objectives and Contents

Objectives: Marketing Management course aims to introduce the basic concepts of marketing management to students, examine and argue the problem they will face in business life whom they will get in and to get them offer solutions with analytical approach.
Content: Subject, scope and development of marketing management, marketing information system, marketing research, strategic planning and marketing management processes will be discussed.