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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL CONTENT PRODUCTION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT349 DIGITAL CONTENT PRODUCTION 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Introduction, literature review, article reading and review Introduction, Course Content, Main Topics and Definitions Lecture, Question and Answer
2 Introduction, literature review, article reading and review The Concept of Content Lecture, Question and Answer
3 Introduction, literature review, article reading and review The Concept of Digital Content Lecture, Question and Answer
4 Introduction, literature review, article reading and review Types of Digital Content Lecture, Question and Answer
5 Introduction, literature review, article reading and review Digital Content Platforms Lecture, Question and Answer
6 Introduction, literature review, article reading and review Content Production on Social Media Lecture, Question and Answer
7 Introduction, literature review, article reading and review Social Media and Digital Content Production Lecture, Question and Answer
8 - MID-TERM EXAM -
9 Introduction, literature review, article reading and review Examples of Digital Content Lecture, Question and Answer
10 Introduction, literature review, article reading and review Digital Content Management for Corporate Purposes Lecture, Question and Answer
11 Introduction, literature review, article reading and review Social Customer Relationship Management Lecture, Question and Answer
12 Introduction, literature review, article reading and review Online Reputation Management Lecture, Question and Answer
13 Introduction, literature review, article reading and review Search Engine Optimization Lecture, Question and Answer
14 Introduction, literature review, article reading and review Social Media Analysis Lecture, Question and Answer
15 Introduction, literature review, article reading and review Online Measurement Tools Lecture, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -