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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

RESEARCH METHODS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP203 RESEARCH METHODS IN PUBLIC RELATIONS 3 4 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Theoretical Reading General Information about the Course Lecture
2 Theoretical Reading Types of Reasoning, Types of Variables Lecture
3 Theoretical Reading Scientific Theory: Proposition, Hypothesis, Theory: Differences and Similarities Lecture
4 Theoretical Reading Approaches to Philosophy of Science Lecture
5 Theoretical Reading Identification and Application of Data Collection Tools Lecture
6 Theoretical Reading Fundamentals of Survey Concept and Application Areas Lecture
7 Theoretical Reading Midterm Review Lecture
8 - MID-TERM EXAM -
9 Practical Observation Google Forms: Data Entry and Variable Declaration Practice
10 Practical Observation SurveyMonkey, Google Forms: Bar, Pie, and Histogram Practice
11 Practical Observation Public Relations Practices Project Research 1 Practice
12 Practical Observation Public Relations Practices Project Research 2 Practice
13 Practical Observation Public Relations Practices Project Research 3 Practice
14 Practical Observation Public Relations Practices Project Research 4 Practice
15 Theoretical Reading General Overview. Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -