RESEARCH METHODS IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP203	RESEARCH METHODS IN PUBLIC RELATIONS	3	4	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ATİLLA AKALIN
Instructor(s) of the Course Unit	Lecturer ATİLLA AKALIN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Learning basic concepts about scientific research. Having knowledge about the types of research. Understanding and using the researches in the field of communication. Scientific research practises. Proper report preparation in terms of content and format. Making scientific studies and presenting this work with scientific principles.
Contents of the Course Unit:	General Information about the Course, Types of Reasoning, Types of Variables, Scientific Theory: Proposition, Hypothesis, Theory: Differences and Similarities, Approaches to Philosophy of Science, Identification, and Application of Data Collection Tools, Fundamentals of Survey Concept and Application Areas, Google Forms: Data Entry and Variable Declaration, SurveyMonkey, Google Forms: Bar, Pie, and Histogram, Public Relations Practices Project Research 1, Public Relations Practices Project Research 2, Public Relations Practices Project Research 3, Public Relations Practices Project Research 4.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Gain the ability to read statistical analysis.
Have the ability to think from different dimensions and to research what they think.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Theoretical Reading	General Information about the Course	Lecture
2	Theoretical Reading	Types of Reasoning, Types of Variables	Lecture
3	Theoretical Reading	Scientific Theory: Proposition, Hypothesis, Theory: Differences and Similarities	Lecture
4	Theoretical Reading	Approaches to Philosophy of Science	Lecture
5	Theoretical Reading	Identification and Application of Data Collection Tools	Lecture
6	Theoretical Reading	Fundamentals of Survey Concept and Application Areas	Lecture
7	Theoretical Reading	Midterm Review	Lecture
8	-	MID-TERM EXAM	-
9	Practical Observation	Google Forms: Data Entry and Variable Declaration	Practice
10	Practical Observation	SurveyMonkey, Google Forms: Bar, Pie, and Histogram	Practice
11	Practical Observation	Public Relations Practices Project Research 1	Practice
12	Practical Observation	Public Relations Practices Project Research 2	Practice
13	Practical Observation	Public Relations Practices Project Research 3	Practice
14	Practical Observation	Public Relations Practices Project Research 4	Practice
15	Theoretical Reading	General Overview.	Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Büyüköztürk, Ş. (2010). Sosyal bilimler için veri analizi el kitabı: İstatistik, araştırma deseni, SPSS uygulamaları ve yorum.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.					4
2	A specific conceptual model using the methods of modern public relations knows.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.						5
2	PR issues involved in the field selects the appropriate research methods and techniques, apply.					4
3	PR modern techniques and tools necessary for the application selects and uses effective.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.						5
2	May carry out work effectively as an individual.					4
3	Ability to work effectively within a team and take responsibility shows.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.					4
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.				3
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.						5
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	14	4	56
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	124