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ADVERTISING IN GRAPHIC COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
GTP221 ADVERTISING IN GRAPHIC 4 2 2 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Explanation of basic design principles. Lecture
2 Reading materials Introduction to advertising Lecture
3 Reading materials Examination of viral ads and exchange of ideas Lecture
4 Reading materials Examination of PR studies and exchange of ideas Lecture
5 Reading materials Introduction to Adobe Photoshop Lecture
6 Reading materials Explanation of manipulation techniques in Adobe Photoshop Lecture
7 Reading materials Advertising poster work in Adobe Photoshop Lecture
8 - MID-TERM EXAM -
9 - Preliminary study and resource review for the project Lecture
10 Reading materials Advertising poster work in Adobe Photoshop Lecture
11 Reading materials Viral ad preparation and execution Lecture
12 Reading materials Advertising poster design that will create a purchase request Lecture
13 Reading materials Viral ad preparation and execution Lecture
14 Reading materials Making viral advertising work Lecture
15 Reading materials Pre-study and resource review for the final project Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -