ADVERTISING IN GRAPHIC PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GTP221	ADVERTISING IN GRAPHIC	4	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer MUHAMMET YÜKSEL
Instructor(s) of the Course Unit	Lecturer HASAN AKTAŞ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It aims to understand the advertising logic in graphic design.
Contents of the Course Unit:	Explanation of basic design principles. Introduction to advertising. Examination of viral advertisements and exchange of ideas. Introduction to Adobe Photoshop Program Advertising poster work in Adobe Photoshop program. Advertising design that will attract the attention of the consumer. Advertising poster design that will create a purchase request. Viral advertising preparation and application.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Obtains preliminary information for the advertising industry. Experience the construction stages of current advertising campaigns. learn social media advertising.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Explanation of basic design principles.	Lecture
2	Reading materials	Introduction to advertising	Lecture
3	Reading materials	Examination of viral ads and exchange of ideas	Lecture
4	Reading materials	Examination of PR studies and exchange of ideas	Lecture
5	Reading materials	Introduction to Adobe Photoshop	Lecture
6	Reading materials	Explanation of manipulation techniques in Adobe Photoshop	Lecture
7	Reading materials	Advertising poster work in Adobe Photoshop	Lecture
8	-	MID-TERM EXAM	-
9	-	Preliminary study and resource review for the project	Lecture
10	Reading materials	Advertising poster work in Adobe Photoshop	Lecture
11	Reading materials	Viral ad preparation and execution	Lecture
12	Reading materials	Advertising poster design that will create a purchase request	Lecture
13	Reading materials	Viral ad preparation and execution	Lecture
14	Reading materials	Making viral advertising work	Lecture
15	Reading materials	Pre-study and resource review for the final project	Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learning fundamental animation and desing concepts and theories, using and annotating these concepts.						5
2	Creates the visual language of animation and design.						5
3	On the basis of the basic principles of animation and design in general determines the content.					4
4	Target audience - the common definition visual communication brings to the relationship.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The basic communication, design and animation principles related to the fields of diagnosis.					4
2	Recognize and authority in the field of desing and animation will follow.						5
3	Computer supported design and animation programs recognize.					4
4	Design, implementation and recognizes the broadcast stage.						5
5	Understanding the structure of Fine Arts and aestethic values, using these in art.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Supports individuality of creativity in design and animation work.				3
2	Actual desing and animation techniques and applications use traces.					4
3	Developing and innovating in digital media uses design and (2D-3D) animation programs.						5
4	Creates the visual language of design.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	All types of design and animation project design.				3
2	Photography, web design, animation production in the field is made​​.				3
3	Design pre-roll and post-roll stages of diagnosis.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establishing and using the powerful and creative qualities as a person.			2
2	Able to work independently and take responsibility to use their ability to act decisively and applications.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Critical importance of providing solutions in design and animation requires mature.				3
2	Societal values ​​determine the relationship of design and artistic direction.					4
3	Life-long learning is conscious of the need.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Design, animation and seeking solutions in this area examines the problem-solving methods.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	4	1	4
Assignment (Homework)	12	3	36
Project Work	2	6	12
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	10	1	10
Implementation/Application/Practice	5	2	10
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	61	0	126