TR EN

TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TRP108 TOURISM MARKETING 2 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction to Marketing Concept -
2 - Service Marketing -
3 - Tourism Marketing General Concepts and Terms -
4 - Tourism Marketing Environment -
5 - Tourism Marketing Plan -
6 - Tourism Market Features and Touristic Product -
7 - Purchasing Behavior in Tourism -
8 - MID-TERM EXAM -
9 - Target Market and Positioning in Tourism -
10 - Product in Tourism -
11 - Price in tourism -
12 - Distribution in Tourism -
13 - Tourism Promotion -
14 - Human and Physical Evidence in Tourism Marketing -
15 - Process in Tourism Marketing -
16 - FINAL EXAM -
17 - FINAL EXAM -