TOURISM MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TRP108	TOURISM MARKETING	2	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. SERCAN YILDIZ
Instructor(s) of the Course Unit	Lecturer ARZU ÜNAL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide a general knowledge of students in tourism by considering all the marketing related information such as marketing and marketing concepts, characteristics, market types, market segmentation, market selection strategies and mixed elements in tourism
Contents of the Course Unit:	Concept of tourism marketing and general definitions, tourism market, tourism product, distribution system in tourism, introduction and communication in tourism, tourism marketing research, international tourism market and its properties.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
1. Learn the importance of marketing. 2. Define basic marketing concepts and terms. 3. Explain the concepts of service marketing. 4. Explains terms of tourism marketing. 5. Can distinguish marketing mix elements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Marketing Concept	-
2	-	Service Marketing	-
3	-	Tourism Marketing General Concepts and Terms	-
4	-	Tourism Marketing Environment	-
5	-	Tourism Marketing Plan	-
6	-	Tourism Market Features and Touristic Product	-
7	-	Purchasing Behavior in Tourism	-
8	-	MID-TERM EXAM	-
9	-	Target Market and Positioning in Tourism	-
10	-	Product in Tourism	-
11	-	Price in tourism	-
12	-	Distribution in Tourism	-
13	-	Tourism Promotion	-
14	-	Human and Physical Evidence in Tourism Marketing	-
15	-	Process in Tourism Marketing	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Prof. dr. Necdet Hacıoğlu, Tourism Marketing, Ankara, 2010, p.1-152

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possess theoretical and prachiptirtical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possess theoretical and prachiptirtical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.			2
2	Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Can use the theoretical and applied knowledge gained in the field as the basis of a further education level.				3
2	By using the acquired knowledge and skills, gains the ability to analyze problems, solve them, see and eliminate situations that may pose problems before they occur.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct studies at basic level within the field independently.			2
2	Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.			2
3	Conduct activities towards the development of subordinates within a project.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.				3
2	Direct the education received to a higher education level in the same field or to an occupation in the same level.			2
3	Gain awareness of lifelong learning.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.			2
2	Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.				3
3	Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.			2
4	Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.			2
2	Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker s health and security.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	8	3	24
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	3	3
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	3	3
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	48	0	154