TOURISM MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| TRP108 |
TOURISM MARKETING |
2 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| 1. Learn the importance of marketing. 2. Define basic marketing concepts and terms. 3. Explain the concepts of service marketing. 4. Explains terms of tourism marketing. 5. Can distinguish marketing mix elements. |