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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTP211 ADVERTISING 3 2 2 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Source Scanning Development of Advertising in Historical Development Expression
2 Source Scanning Definition and Importance of Advertising Expression
3 Source Scanning Advertising and Marketing Expression
4 Source Scanning Advertising Purposes and Functions Expression
5 Source Scanning Short Introductory Programs: Commercial Spots, Public Spots and Promotion Spots Expression
6 Source Scanning Classification of Ads Expression
7 Source Scanning Creativity in Advertising: Using Logo, Slogan and Color Expression
8 - MID-TERM EXAM -
9 Source Scanning Product Types Expression
10 Source Scanning Advertising Campaign Preparation Process Expression
11 Source Scanning Advertising Ethics and Advertising Tricks Expression
12 Source Scanning Viral Advertising Expression
13 Source Scanning Subliminal Advertising Expression
14 Source Scanning Advertising Agencies Expression
15 Source Scanning Psychological Factors in Advertising Expression
16 - FINAL EXAM -
17 - FINAL EXAM -