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ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTP211 ADVERTISING 3 2 2 4

Objectives and Contents
Objectives: With this course; By introducing the concept, theories and principles of advertising to students, it is aimed to create the necessary infrastructure for a successful advertising application.
Content: The content of this course; definition and importance of advertising, development of advertising in historical process, advertisement and marketing, purposes and functions of advertisement, demographic factors and advertisement, psychological factors and advertisement, socio-cultural factors and advertisement, advertisement theories, advertisement types, creativity in advertisement, advertisement campaign, organization in advertisement structure, advertising agencies and subliminal advertising.