ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| RTP211 |
ADVERTISING |
3 |
2 |
2 |
4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Have basic theoretical and theoretical knowledge about advertising. |
| Understands how advertising communication works. |
| Uses and observes advertisement persuasion methods. |
| Associates the general principles of advertising with practical studies. |
| Understands the advertising campaigns and processes, designs them according to their purpose. |