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INTERNATIONAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
DTP206 INTERNATIONAL MARKETING 4 2 2 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Course Notes The concept of international marketing, the necessity of international marketing Lecture, Q&A
2 Reading Course Notes Comparison of the concept of international marketing with the concepts used in national marketing and foreign trade Lecture, Q&A
3 Reading Course Notes International market research process and forms Lecture, Q&A
4 Reading Course Notes International market research process and forms Lecture, Q&A
5 Reading Course Notes Basic information systems and information resources in international marketing Lecture, Q&A
6 Reading Course Notes The formation process of multinational enterprises and marketing activities Lecture, Q&A
7 Reading Course Notes International marketing planning process and formation of international marketing strategy Lecture, Q&A
8 - MID-TERM EXAM -
9 Reading Course Notes Product strategy in international marketing Lecture, Q&A
10 Reading Course Notes Product strategy in international marketing Lecture, Q&A
11 Reading Course Notes Price strategy in international marketing Lecture, Q&A
12 Reading Course Notes Distribution strategy in international marketing Lecture, Q&A
13 Reading Course Notes Distribution strategy and logistics in international marketing Lecture, Q&A
14 Reading Course Notes Promotion strategy in international marketing Lecture, Q&A
15 Reading Course Notes Marketing communication efforts in international marketing Lecture, Q&A
16 - FINAL EXAM -
17 - FINAL EXAM -