| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| DTP206 | INTERNATIONAL MARKETING | 4 | 2 | 2 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | Various methods can be used in international market entry and various marketing strategies that can be applied in this regard is aimed to provide the students .. |
| Content: | Markets related to various approaches, market segmentation, target market and positioning, marketing, environmental factors, market entry methods, standardization and adaptation, product, price, distribution and promotion strategies |