TR EN

ADVERTISING CAMPAIGNS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY406 ADVERTISING CAMPAIGNS 8 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review Creativity in advertising. Narrative
2 Literature Review Advertising campaign process. Narrative
3 Literature Review Research and SWOT analysis. Narrative
4 Literature Review Determining the campaign goals. Narrative
5 Literature Review Advertising campaign and concept Narrative
6 Literature Review Determining the campaign strategies. Narrative
7 Literature Review Preparing campaign budget Narrative
8 - MID-TERM EXAM -
9 Literature Review Media plans in the campaign. Narrative
10 Literature Review Creative work in advertising campaign Narrative
11 Literature Review Creative work in advertising campaign Narrative
12 Literature Review Apply of advertising campaign. Narrative
13 Literature Review Evaluation of advertising campaign Narrative
14 Literature Review Presentations and evaluations. Narrative
15 Literature Review Presentations and evaluations. Narrative
16 - FINAL EXAM -
17 - FINAL EXAM -