Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY406 | ADVERTISING CAMPAIGNS | 8 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
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Jim Avery. Campaign Planning. İstanbul: Advertising Foundation Publications, 2005. |
Ugur Batı, The Language of Advertising. Istanbul: Alfa Publications, 2010. |