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RADIO TELEVISION ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS346 RADIO TELEVISION ADVERTISING 6 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Definition of advertising concept -
2 - Different concepts of advertising and different social conditions, technological possibilities to be considered within the framework of the concept -
3 - Historical process of advertising concept in the world and in Turkey -
4 - Advertising purpose and functions -
5 - Review of your advertising campaign -
6 - Review of your advertising campaign -
7 - Basic ad types -
8 - MID-TERM EXAM -
9 - Basic ad types -
10 - Examination of ad types on sample -
11 - Examination of ad types on sample -
12 - Preparing an advertising campaign -
13 - Preparing an advertising campaign -
14 - Historical development of advertising agencies -
15 - An overview -
16 - FINAL EXAM -
17 - FINAL EXAM -