RADIO TELEVISION ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS346	RADIO TELEVISION ADVERTISING	6	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It is aimed to acquire the basic knowledge of radio and television advertising and to acquire the ability to prepare advertisement campaign for the student in this frame.
Contents of the Course Unit:	Basic concepts related to advertising, advertising objectives, place in life, advertising models will be able to define.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define assimilating ad models.
Interpret advertising models by adapting to life.
Associate link advertising and other elements of marketing communication.
Practice a basic level of advertising by improving his / her proficiency in the field of advertising.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition of advertising concept	-
2	-	Different concepts of advertising and different social conditions, technological possibilities to be considered within the framework of the concept	-
3	-	Historical process of advertising concept in the world and in Turkey	-
4	-	Advertising purpose and functions	-
5	-	Review of your advertising campaign	-
6	-	Review of your advertising campaign	-
7	-	Basic ad types	-
8	-	MID-TERM EXAM	-
9	-	Basic ad types	-
10	-	Examination of ad types on sample	-
11	-	Examination of ad types on sample	-
12	-	Preparing an advertising campaign	-
13	-	Preparing an advertising campaign	-
14	-	Historical development of advertising agencies	-
15	-	An overview	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Lectures Notes/Slides

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on social work's field, practical tools, multimedia educational tools and other supported resources.				3
2	He/she has the knowledge to evaluate the nature, source, accuracy, reliability and validity of the information.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about social work.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on social work, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.		1
2	He/she can use the information technologies about social work and its relevant field.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on social work studies.				3
2	He/she can find solutions to its field based problems by using scientific datas/evidences.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on social work.				3
2	He/she can have responsibility as an individual and as a team worker in order to solve the encountered and unforeseen problems during the practices of social work.				3
3	He/she can arrange and manage events relevant to the improvement of employees under his/her responsibility, then he/she can evaluate them.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can evaluatecritically the advanced knowledge and skills on social work.				3
2	He/she shows that he/she is open to progress and internalized life long learning permanently.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can inform people and institutions relevant to social work by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.				3
2	He/she can share his/her thoughts about topics relevant to social work with professionals and non-professionals whom he/she cooperates by supporting his/her suggestions about solutions with quantitative and qualitative datas.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can gather, interpret, and execute information about social work's field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.					4
2	As an individual, he/she acts proper to his/her duty, rights and responsibilities relevant to laws, regulations, legislation and ethical rules.				3
3	He/she can be a role model to his/her colleagues and to the society via his/her professional identity.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	20	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	149