| 1 |
Reading |
Introduction. Introduction to the course and syllabus |
Lecture |
| 2 |
Reading |
What is advertisement? History of advertisement |
Lecture & Presentation |
| 3 |
Reading |
Advertising strategies, marketing and consumer. |
Lecture & Presentation |
| 4 |
Reading |
Basic film making methods |
Lecture & Practice |
| 5 |
Reading |
Finding the idea of advertising and pre-production of the Project |
Lecture & Practice |
| 6 |
Reading |
Advertising film script writing |
Lecture & Practice |
| 7 |
Reading |
Film budget preparation and budget management. |
Lecture & Presentation & Practice |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading, General Evaluation |
Storyboard preparation in a commercial film |
Lecture & Presentation & Practice |
| 10 |
Homework Preparation |
Commercial film shooting |
Lecture & Presentation & Practice |
| 11 |
Reading |
Advertisement fiction |
Lecture & Presentation & Practice |
| 12 |
Reading |
Use of colour and sound in a commercial film |
Lecture & Presentation & Practice |
| 13 |
Reading |
Practice |
Lecture & Presentation & Practice |
| 14 |
Homework Preparation |
Practice |
Evaluating students’ projects and discussion |
| 15 |
Homework Preparation |
Practice |
Evaluating students’ projects and discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |