RADIO TV ADVERTISIMENT APPLICATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY215	RADIO TV ADVERTISIMENT APPLICATIONS	3	5	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit	Assist.Prof. SİNEM EYİCE BAŞEV
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide basic skills about advertisement strategies and their applications.
Contents of the Course Unit:	The contents of the course include the subjects such as advertisement, history of advertisement, advertising strategies, marketing and consumer, basic film making methods, finding the idea of advertising and pre-production of the project, advertising film script writing, advertising film budget preparation and budget management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the question of "What is advertisement?" and summarize the history of advertising.
Explain advertising strategies, marketing and consumer concepts.
Explain basic film making methods (2) and use these methods for shooting commercials.
Analyze advertising film script writing and storyboard preparation in commercial film.
Write a commercial film with their commercial film scriptwriting and commercial fiction.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Introduction. Introduction to the course and syllabus	Lecture
2	Reading	What is advertisement? History of advertisement	Lecture & Presentation
3	Reading	Advertising strategies, marketing and consumer.	Lecture & Presentation
4	Reading	Basic film making methods	Lecture & Practice
5	Reading	Finding the idea of advertising and pre-production of the Project	Lecture & Practice
6	Reading	Advertising film script writing	Lecture & Practice
7	Reading	Film budget preparation and budget management.	Lecture & Presentation & Practice
8	-	MID-TERM EXAM	-
9	Reading, General Evaluation	Storyboard preparation in a commercial film	Lecture & Presentation & Practice
10	Homework Preparation	Commercial film shooting	Lecture & Presentation & Practice
11	Reading	Advertisement fiction	Lecture & Presentation & Practice
12	Reading	Use of colour and sound in a commercial film	Lecture & Presentation & Practice
13	Reading	Practice	Lecture & Presentation & Practice
14	Homework Preparation	Practice	Evaluating students’ projects and discussion
15	Homework Preparation	Practice	Evaluating students’ projects and discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Akbulut, T. N., Balkas Erdogan E. (2007). Televizyon Reklam Film Yapimi, Istanbul: Beta Publications
Arens ,W. (2017). Advertising, Kindle Edition
Babur Tosun, N. (2018). Reklam Yonetimi, Istanbul: Beta Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.						5
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.						5
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.					4
3	Designs a communication plan by taking responsibility in case of problems related to the field.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.						5
2	Analyze the developments, changes and innovations in his field and gices an example.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.				3
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.					4
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	10	10
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	8	8
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	155