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RADIO TV ADVERTISIMENT APPLICATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY215 RADIO TV ADVERTISIMENT APPLICATIONS 3 5 3 6

Objectives and Contents

Objectives: This course aims to provide basic skills about advertisement strategies and their applications.
Content: The contents of the course include the subjects such as advertisement, history of advertisement, advertising strategies, marketing and consumer, basic film making methods, finding the idea of advertising and pre-production of the project, advertising film script writing, advertising film budget preparation and budget management.