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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

STRATEJİK YÖNETİM COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HAY258 STRATEJİK YÖNETİM 4 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review, examination of relevant book and article chapters, and review of lecture notes. Basic concepts of strategic management in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
2 Literature review, examination of relevant book and article chapters, and review of lecture notes. Definition of strategic management and understanding of strategic management in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
3 Literature review, examination of relevant book and article chapters, and review of lecture notes. Stages of the strategic management process Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
4 Literature review, examination of relevant book and article chapters, and review of lecture notes. SWOT analysis in aviation I Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
5 Literature review, examination of relevant book and article chapters, and review of lecture notes. SWOT analysis in aviation II Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
6 Literature review, examination of relevant book and article chapters, and review of lecture notes. Systems approach in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
7 Literature review, examination of relevant book and article chapters, and review of lecture notes. Strategic advantage and portfolio analysis techniques in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
8 Literature review, examination of relevant book and article chapters, and review of lecture notes. Types of strategic alternatives in aviation: growth, stable growth, retrenchment, and mixed strategies Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
9 Literature review, examination of relevant book and article chapters, and review of lecture notes. Strategic positioning in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
10 - MID-TERM EXAM -
11 Literature review, examination of relevant book and article chapters, and review of lecture notes. Global strategies in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
12 Literature review, examination of relevant book and article chapters, and review of lecture notes. Competitive factors and strategy in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
13 Literature review, examination of relevant book and article chapters, and review of lecture notes. Competition and differentiation strategies in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
14 Literature review, examination of relevant book and article chapters, and review of lecture notes. General evaluation methods related to strategic management in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
15 Literature review, examination of relevant book and article chapters, and review of lecture notes. General evaluation of strategic management in aviation Oral presentation and visual demonstration method, interactive question-and-answer technique, discussion management.
16 - FINAL EXAM -
17 - FINAL EXAM -