| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HAY258 | STRATEJİK YÖNETİM | 4 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | Within the scope of this course, the aim is to address theoretical knowledge related to strategic management in aviation and to develop a strategic perspective. |
| Content: | It covers topics such as the definition of strategic management, strategic management in aviation, stages of the strategic management process, SWOT analysis in aviation, systems approach, competitive factors and strategy, strategic advantage and portfolio analysis techniques, types of strategic alternatives, strategic positioning, global strategies, competition, and differentiation. |