PERSUASION THEORIES AND RETORICS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY427 |
PERSUASION THEORIES AND RETORICS |
5 |
3 |
3 |
5 |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Reading |
persuasion theories |
Presentation and Lecture |
| 2 |
Reading |
persuasion and rhetorical concepts |
Presentation and Lecture |
| 3 |
Reading |
Sides of persuasion |
Presentation and Lecture |
| 4 |
Reading |
persuasion elements ethos |
Presentation and Lecture |
| 5 |
Reading |
persuasion elements pathos |
Presentation and Lecture |
| 6 |
Reading |
persuasion elements logos |
Presentation and Lecture |
| 7 |
Reading |
cicero and persuasion |
Presentation and Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
cicero and persuasion |
Presentation and Lecture |
| 10 |
Reading |
Skinner's behavioural theory |
Presentation and Lecture |
| 11 |
Reading |
social learning theory |
Presentation and Lecture |
| 12 |
Reading |
Single shot manner change theory |
Presentation and Lecture |
| 13 |
Reading |
social judgement theory |
Presentation and Lecture |
| 14 |
Reading |
Practice |
Presentation and Lecture |
| 15 |
Reading |
Revision |
Presentation and Lecture |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |