PERSUASION THEORIES AND RETORICS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY427 |
PERSUASION THEORIES AND RETORICS |
6 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Discuss which arguments will be used in the persuasion process. |
| Analyze the propositions used in the message by the other party during the persuasion. |
| Defend the argument of the validity of the persuasion |
| Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations. |