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AIRLINE CORPORATE RELATIONS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIY433 AIRLINE CORPORATE RELATIONS MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Concept of institutionalism, environment, history, formalization, standardization, socialization Presentation, question and answer
2 Reading book Corporate mission, vision, logo and structure, principles Presentation, question and answer
3 Reading book Institutional mechanisms, corporate identity items, philosophy and design Presentation, question and answer
4 Reading book Institutional theories and approaches Presentation, question and answer
5 Thesis review Isomorphism Presentation, question and answer
6 Reading book Institutionalism, process and life cycle continuity Presentation, question and answer
7 film research Corporate behavior, corporate communication and corporate image Presentation, question and answer
8 - MID-TERM EXAM -
9 Reading book Brand management, fair organizations, promotion management Presentation, question and answer
10 Reading book Organizational culture and organization airline and other organizations Presentation, question and answer
11 Reading book Reputation, image and corporate identity management Presentation, question and answer
12 Thesis review Press and Pr Presentation, question and answer
13 Reading book Communication and strategy management Presentation, question and answer
14 Reading book Data management and standardization Presentation, question and answer
15 film research Corporate management systems Presentation, question and answer
16 - FINAL EXAM -
17 - FINAL EXAM -