| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIY433 | AIRLINE CORPORATE RELATIONS MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | To teach corporate relationship management techniques, brand image, external and internal environmental management, corporate identity and image making, fair system organization standardization and to train managers who ensure the acquisition of organizational culture identity. |
| Content: | Institutional theories, brand management, corporate communication, reputation management and PR behavior management, relationship management. |