| 1 |
- |
Overview the subjects and introduction to the course: Crisis phenomenon. |
- |
| 2 |
- |
The definition, features and phases of crisis. |
- |
| 3 |
- |
Crisis management and crisis scenarios. |
- |
| 4 |
- |
The process of crisis management. |
- |
| 5 |
- |
Communication before, during and after crisis. |
- |
| 6 |
- |
Public relations plan in crisis management. |
- |
| 7 |
- |
Target group in crisis communication. |
- |
| 8 |
- |
The types of crisis in terms of reason of occurrence and their effects |
- |
| 9 |
- |
Presentations on the types of crisis |
- |
| 10 |
- |
MID-TERM EXAM |
- |
| 11 |
- |
Crisis management and the role of cultural differences in crisis communication. |
- |
| 12 |
- |
Preparing a crisis plan and relations with media. |
- |
| 13 |
- |
To determine a strategy for in-house crisis. |
- |
| 14 |
- |
To determine a strategy in the crisis that that are originated from outside of the corporation. |
- |
| 15 |
- |
Examples of crisis from the world and Turkey. |
- |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |