TR EN

MEDIA AND CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY330	MEDIA AND CORPORATE COMMUNICATION	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Presentation, Creating a debate content, following social media.	Corporate structure and communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media.	Corporate culture and effects of traditions on the communication phase	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media.	Elements forming basic foundations of in-house communications	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media.	Types and styles of in-house communications	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media.	Main principles of an effective corporate communication model	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media.	Concept, definition and importance of organizational communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media.	Objectives and functions of organizational communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media.	Organization theories and communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media.	Classical theories – views against human and communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media.	Human resources approach.	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media.	System theories.	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media.	Organization identity, organization culture - organizational climate.	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media.	Functioning of communication phase in organizations	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media.	Communication types in organizations	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-