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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MEDIA AND CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY330 MEDIA AND CORPORATE COMMUNICATION 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading, Presentation, Creating a debate content, following social media. Corporate structure and communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2 Reading, Presentation, Creating a debate content, following social media. Corporate culture and effects of traditions on the communication phase Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3 Reading, Presentation, Creating a debate content, following social media. Elements forming basic foundations of in-house communications Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4 Reading, Presentation, Creating a debate content, following social media. Types and styles of in-house communications Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5 Reading, Presentation, Creating a debate content, following social media. Main principles of an effective corporate communication model Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6 Reading, Presentation, Creating a debate content, following social media. Concept, definition and importance of organizational communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7 Reading, Presentation, Creating a debate content, following social media. Objectives and functions of organizational communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8 Reading, Presentation, Creating a debate content, following social media. Organization theories and communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
9 Reading, Presentation, Creating a debate content, following social media. Classical theories – views against human and communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10 - MID-TERM EXAM -
11 Reading, Presentation, Creating a debate content, following social media. Human resources approach. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12 Reading, Presentation, Creating a debate content, following social media. System theories. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13 Reading, Presentation, Creating a debate content, following social media. Organization identity, organization culture - organizational climate. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14 Reading, Presentation, Creating a debate content, following social media. Functioning of communication phase in organizations Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15 Reading, Presentation, Creating a debate content, following social media. Communication types in organizations Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16 - FINAL EXAM -
17 - FINAL EXAM -