MEDIA AND CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY330 |
MEDIA AND CORPORATE COMMUNICATION |
5 |
3 |
3 |
5 |
SOURCE MATERIALS & RECOMMENDED READING |
| Solmaz, B. (2007). Kurumsal Iletisim Yonetimi. Tablet Bookstore. Istanbul. |
| Onat, F. (2009). Internet Caginda Kurumsal Iletisim. Say Publications. Istanbul. |
| Kaya, B. (2003). Butunlesik Kurumsal Iletisim. Siyasal Bookstore. Ankara. |
| Argenti, P. A. (2015) Corporate Communication. (USA). |