1 |
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Brand concept |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
2 |
Reading books, preparing presentations, creating debating content, social media tracking. |
The importance of the brand in terms of marketing. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
3 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Brand related concepts and trademark registration. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
4 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Planning of strategic brand management process. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
5 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Brand equilibrium and brand loyalty. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
6 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Other brand equivalents: Brand identity, brand personality, brand image. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
7 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Branding strategies. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
8 |
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MID-TERM EXAM |
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9 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Visual and audio elements of the brand. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
10 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Brand communication. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
11 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Corporate brand management. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
12 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Global brand management. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
13 |
Reading books, preparing presentations, creating debating content, social media tracking. |
A brand renaissance: the brand under the influence of digital. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
14 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Marketing program. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
15 |
Reading books, preparing presentations, creating debating content, social media tracking. |
Case studies. |
Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students. |
16 |
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FINAL EXAM |
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17 |
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FINAL EXAM |
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