TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MEDIA AND BRAND MANAGEMENT STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY433 MEDIA AND BRAND MANAGEMENT STRATEGIES 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Brand concept Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
2 Reading books, preparing presentations, creating debating content, social media tracking. The importance of the brand in terms of marketing. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
3 Reading books, preparing presentations, creating debating content, social media tracking. Brand related concepts and trademark registration. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
4 Reading books, preparing presentations, creating debating content, social media tracking. Planning of strategic brand management process. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
5 Reading books, preparing presentations, creating debating content, social media tracking. Brand equilibrium and brand loyalty. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
6 Reading books, preparing presentations, creating debating content, social media tracking. Other brand equivalents: Brand identity, brand personality, brand image. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
7 Reading books, preparing presentations, creating debating content, social media tracking. Branding strategies. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
8 Reading books, preparing presentations, creating debating content, social media tracking. Visual and audio elements of the brand. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
9 Reading books, preparing presentations, creating debating content, social media tracking. Brand communication. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
10 - MID-TERM EXAM -
11 Reading books, preparing presentations, creating debating content, social media tracking. Corporate brand management. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
12 Reading books, preparing presentations, creating debating content, social media tracking. Global brand management. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
13 Reading books, preparing presentations, creating debating content, social media tracking. A brand renaissance: the brand under the influence of digital. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
14 Reading books, preparing presentations, creating debating content, social media tracking. Marketing program. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
15 Reading books, preparing presentations, creating debating content, social media tracking. Case studies. Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
16 - FINAL EXAM -
17 - FINAL EXAM -