| 1 |
Reading |
Culture, interculturalism, internationalization |
Explanation, Literature Review |
| 2 |
Reading |
Globalization and cultural impact |
Explanation, Literature Review |
| 3 |
Reading |
Intercultural communication and advertising effect in the world |
Explanation, Literature Review |
| 4 |
Preparation homework |
Local practices of global brands |
Explanation, Literature Review |
| 5 |
Reading |
Transition from local brands to global branding |
Explanation, Literature Review |
| 6 |
Literature research |
Study of intercultural advertising studies |
Explanation, Literature Review |
| 7 |
Literature research |
The effects of cultural conflict |
Explanation, Literature Review |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Presentation preparation project |
Explanation, Literature Review |
| 10 |
Reading |
Sociological effects in interculturalism |
Explanation, Question-answer method |
| 11 |
Reading |
Intercultural lifestyles and clothing effects |
Explanation, Question-answer method |
| 12 |
Preparation homework |
Behavioral studies in interculturalism |
Explanation, Question-answer method |
| 13 |
Preparation homework |
Analysis of intercultural brand studies |
Explanation, Question-answer method |
| 14 |
Preparation homework |
Presentation homework |
Presentation, Question-Answer |
| 15 |
Reading |
Final exam preparation |
Explanation, Literature Review |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |