1 |
- |
Concept of institutionalism, environment, history, formalization, standardization, socialization |
Presentation, question and answer |
2 |
Reading book |
Corporate mission, vision, logo and structure, principles |
Presentation, question and answer |
3 |
Reading book |
Institutional mechanisms, corporate identity items, philosophy and design |
Presentation, question and answer |
4 |
Reading book |
Institutional theories and approaches |
Presentation, question and answer |
5 |
Thesis review |
Isomorphism |
Presentation, question and answer |
6 |
Reading book |
Institutionalism, process and life cycle continuity |
Presentation, question and answer |
7 |
film research |
Corporate behavior, corporate communication and corporate image |
Presentation, question and answer |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading book |
Brand management, fair organizations, promotion management |
Presentation, question and answer |
10 |
Reading book |
Organizational culture and organization
airline and other organizations |
Presentation, question and answer |
11 |
Reading book |
Reputation, image and corporate identity management |
Presentation, question and answer |
12 |
Thesis review |
Press and Pr |
Presentation, question and answer |
13 |
Reading book |
Communication and strategy management |
Presentation, question and answer |
14 |
Reading book |
Data management and standardization |
Presentation, question and answer |
15 |
film research |
Corporate management systems |
Presentation, question and answer |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |