1 |
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Introduction to the objective of the course and the syllabus. Introducing main and supplementary books of the course, assessment and evaluation, Public Relations and Media Planning |
Lecture & Question and Answer & Discussion |
2 |
Reading |
What is Public Relations? What is Media?, What are the Functions of Media and Media Planning? What is Advertisement? Conceptual Framework |
Presentation / Lecture & Question and Answer & Discussion |
3 |
Reading |
The target group in Public Relations and Media Planning |
Presentation / Lecture & Question and Answer & Discussion |
4 |
Reading |
Media Planning and procurement concepts, types of Media, submission of the practical assignment |
Presentation / Lecture & Question and Answer & Discussion |
5 |
Reading |
Media Planning stages and main parameters of Media Planning |
Presentation / Lecture & Question and Answer & Discussion |
6 |
Reading |
Media Planning agencies and programs |
Presentation / Lecture & Question and Answer & Discussion |
7 |
Reading |
Important points in Public Relations, Media Planning |
Presentation / Lecture & Question and Answer & Discussion |
8 |
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MID-TERM EXAM |
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9 |
Reading |
General Revision |
Presentation / Lecture & Question and Answer & Discussion |
10 |
Reading |
Discussion on the questions of the Midterm Exam, Digital Media Planning and Public Relations |
Presentation / Lecture & Question and Answer & Discussion |
11 |
Reading |
Public Relations and Online Media (Blog, Social Networks) |
Presentation / Lecture & Question and Answer & Discussion |
12 |
Reading |
Examples of Successful Public Relations and Media Planning (Sectoral) |
Presentation / Lecture & Question and Answer & Discussion |
13 |
Reading |
Examples of Successful Public Relations and Media Planning (Sectoral) |
Presentation / Lecture & Question and Answer & Discussion |
14 |
Assignment Preparation |
Preparation of Media Plan in Public Relations campaigns, Presentation of the Assignments |
Presentation / Lecture & Question and Answer & Discussion |
15 |
Reading |
General Revision |
Presentation / Lecture & Question and Answer & Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
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