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MEDIA PLANNING IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY327 MEDIA PLANNING IN PUBLIC RELATIONS 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to the objective of the course and the syllabus. Introducing main and supplementary books of the course, assessment and evaluation, Public Relations and Media Planning Lecture & Question and Answer & Discussion
2 Reading What is Public Relations? What is Media?, What are the Functions of Media and Media Planning? What is Advertisement? Conceptual Framework Presentation / Lecture & Question and Answer & Discussion
3 Reading The target group in Public Relations and Media Planning Presentation / Lecture & Question and Answer & Discussion
4 Reading Media Planning and procurement concepts, types of Media, submission of the practical assignment Presentation / Lecture & Question and Answer & Discussion
5 Reading Media Planning stages and main parameters of Media Planning Presentation / Lecture & Question and Answer & Discussion
6 Reading Media Planning agencies and programs Presentation / Lecture & Question and Answer & Discussion
7 Reading Important points in Public Relations, Media Planning Presentation / Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading General Revision Presentation / Lecture & Question and Answer & Discussion
10 Reading Discussion on the questions of the Midterm Exam, Digital Media Planning and Public Relations Presentation / Lecture & Question and Answer & Discussion
11 Reading Public Relations and Online Media (Blog, Social Networks) Presentation / Lecture & Question and Answer & Discussion
12 Reading Examples of Successful Public Relations and Media Planning (Sectoral) Presentation / Lecture & Question and Answer & Discussion
13 Reading Examples of Successful Public Relations and Media Planning (Sectoral) Presentation / Lecture & Question and Answer & Discussion
14 Assignment Preparation Preparation of Media Plan in Public Relations campaigns, Presentation of the Assignments Presentation / Lecture & Question and Answer & Discussion
15 Reading General Revision Presentation / Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -