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MARKETING IN BANKING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BAY307 MARKETING IN BANKING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Related book chapter Definition of marketing, its importance and development, customer-oriented marketing Narration, question and answer
2 Related book chapter Marketing Environment - Marketing Research Narration, question and answer
3 Related book chapter Consumer and organizational customer behavior Narration, question and answer
4 Related book chapter Concept of marketing mix: finished product, price, promotion, distribution Narration, question and answer
5 Related book chapter Concept of product, classification, life curve, new product development, brand and brand strategies Narration, question and answer
6 Related book chapter Concept of price: pricing methods and new product pricing strategies Narration, question and answer
7 Related book chapter Distribution: direct distribution, indirect distribution, distribution policies, relations in distribution channels: wholesale, retail Narration, question and answer
8 - MID-TERM EXAM -
9 Related book chapter The concept of promotion; promotion methods, strategies, advertising, public relations, personal sales, direct marketing, Internet marketing Narration, question and answer
10 Related book chapter The concept of promotion; promotion methods, strategies, advertising, public relations, personal sales, direct marketing, Internet marketing Narration, question and answer
11 Related book chapter Market Segmentation, targeting, positioning Narration, question-response method, Case study
12 Related book chapter Service marketing: definition, types, characteristics Narration, question and answer
13 Related book chapter International Marketing Narration, question and answer
14 Related book chapter Marketing ethics principles Narration, question and answer
15 Related book chapter Banking marketing case studies Narration, question-response method, Case study
16 - FINAL EXAM -
17 - FINAL EXAM -