1 |
Related book chapter |
Definition of marketing, its importance and development, customer-oriented marketing |
Narration, question and answer |
2 |
Related book chapter |
Marketing Environment - Marketing Research |
Narration, question and answer |
3 |
Related book chapter |
Consumer and organizational customer behavior |
Narration, question and answer |
4 |
Related book chapter |
Concept of marketing mix: finished product, price, promotion, distribution |
Narration, question and answer |
5 |
Related book chapter |
Concept of product, classification, life curve, new product development, brand and brand strategies |
Narration, question and answer |
6 |
Related book chapter |
Concept of price: pricing methods and new product pricing strategies |
Narration, question and answer |
7 |
Related book chapter |
Distribution: direct distribution, indirect distribution, distribution policies, relations in distribution channels: wholesale, retail |
Narration, question and answer |
8 |
- |
MID-TERM EXAM |
- |
9 |
Related book chapter |
The concept of promotion; promotion methods, strategies, advertising, public relations, personal sales, direct marketing, Internet marketing |
Narration, question and answer |
10 |
Related book chapter |
The concept of promotion; promotion methods, strategies, advertising, public relations, personal sales, direct marketing, Internet marketing |
Narration, question and answer |
11 |
Related book chapter |
Market Segmentation, targeting, positioning |
Narration, question-response method, Case study |
12 |
Related book chapter |
Service marketing: definition, types, characteristics |
Narration, question and answer |
13 |
Related book chapter |
International Marketing |
Narration, question and answer |
14 |
Related book chapter |
Marketing ethics principles |
Narration, question and answer |
15 |
Related book chapter |
Banking marketing case studies |
Narration, question-response method, Case study |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |