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MARKA İLETİŞİMİ COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
GIT204 MARKA İLETİŞİMİ 4 3 3 6

Level of Contribution

0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to explain themselves in writing and verbally in Turkish and at least one foreign language to collaborate with relevant individuals and institutions.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to define the basic concepts in the field of visual communication design.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to create designs by processing technical information in the field of Communication and Digital Visual Design.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to make applications in the field of Digital Design and Multimedia.
3
2
The students will be able to use the softwares required for each stage of the post-production process in a communication facility.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to solve communication, design, and artistic problems individually and as well as a member of a team in the field of digital media design.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to interpret communication, social, and design concepts used in the discipline of Visual Communication Design.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to conduct research in their field, follow the artistic agenda, and produce written and oral works based on the communication agenda.
5
2
The students will be able to develop projects within an interdisciplinary perspective, conscious of being a communicator and designer.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
The students will be able to formulate various analytical visual communication strategies using the knowledge of communication and design science in the construction and implementation of sustainable design principles.
5
2
The students will be able to create designs using advanced computer software, information-communication technologies, and programs required by the discipline of Visual Communication Design.
5
3
The students will be able to develop campaigns aimed at solving political and social visual communication problems by taking advantage of the historical and theoretical knowledge of the discipline of Visual Communication Design.
5