Explains the basic concepts and processes related to advertising. |
Can analyze brand creation and management processes. |
Can compare advertising campaigns. |
Can evaluate advertising texts. |
Explains the functioning of advertising campaigns. |
Can evaluate the media planning step in the advertising process. |
Explains the functioning and distribution of duties in advertising agencies. |
Can discuss identity, self and consumption practices in advertising through advertising examples. |
Explains the factors affecting consumer behavior. |