ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
STV464	ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ADEM ÖZER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Within the scope of the course, it is aimed to give basic theoretical and practical information about advertising and marketing, and to learn the basic knowledge and processes related to the functioning of advertising.
Contents of the Course Unit:	Course content includes introduction to advertising and marketing, purposes of advertising, functions of advertising, advertising and marketing relationship, brand phenomenon in advertising, brand creation, identity, self and consumption practices in the context of the purposes and functions of advertising, factors affecting consumer behavior, advertising campaigns, media planning in advertising, advertising copywriting.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the basic concepts and processes related to advertising.
Can analyze brand creation and management processes.
Can compare advertising campaigns.
Can evaluate advertising texts.
Explains the functioning of advertising campaigns.
Can evaluate the media planning step in the advertising process.
Explains the functioning and distribution of duties in advertising agencies.
Can discuss identity, self and consumption practices in advertising through advertising examples.
Explains the factors affecting consumer behavior.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Research on the subject	Introduction	Lecture and Discussion
2	Research on the subject	The concept of advertising and marketing, two basic elements in advertising: analysis and creativity	Lecture and Discussion
3	Research on the subject	Purpose and functions of advertising	Lecture and Discussion
4	Research on the subject	Identity, self and consumption practices in the context of the purposes and functions of advertising	Lecture and Discussion
5	Research on the subject	Brand phenomenon in the context of advertising and marketing and how to create a brand?	Lecture and Discussion
6	Research on the subject	Factors affecting consumer behavior I	Lecture and Discussion
7	Research on the subject	Factors affecting consumer behavior II	Lecture and Discussion
8	-	MID-TERM EXAM	-
9	Research on the subject	Advertising campaigns	Lecture and Discussion
10	Research on the subject	Advertising campaign examples - analyzes / marketing strategies through brands	Lecture and Discussion
11	Research on the subject	Media planning in advertising	Lecture and Discussion
12	Research on the subject	Advertising copywriting I	Lecture and Discussion
13	Research on the subject	Advertising copywriting II	Lecture and Discussion
14	Research on the subject	Internet advertising	Lecture and Discussion
15	Research on the subject	An overview	Lecture and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aslaner, A. G., & ASLANER, D. A. (2020). Gelenekselden dijitale türkiye’de reklamcılık. Yalova Sosyal Bilimler Dergisi, 10(21), 17-30.
Berger, J., & Salman, Y. (1986). Görme biçimleri. Yankı Yayınları.
Cialdini, R. B. (2016). İknanın Psikolojisi. İstanbul: MediaCat.
Demirci, K. (2017). Reklam Dayatır: Reklamın Tarihsel ve İdeolojik Özelliklerine Bir Bakış. Ankara: Ütopya Yayınları.
Elden, M. (2015). Reklam ve reklamcılık. Say Yayınları.
Elden, M. (2016). Reklam Yazarlığı. İletişim Yayınları.
Öcal, D. & Polat, H. (2020). Dijital Reklamcılık. Nobel Akademik Yayıncılık.
Topsümer, F. & Elden, M. (2015). Reklamcılık - Kavramlar, Kararlar, Kurumlar. İletişim Yayınları.
Yılmaz, R. A. (2001). İlanattan internete: Türkiye'de reklamcılık. Kurgu Anadolu Üniversitesi İletişim Bilimleri Fakültesi Uluslararası Hakemli İletişim Dergisi, 18(18), 355-367.
Yılmaz, R., & Erdem, M. N. (2016). 150 soruda geleneksel ve dijital reklamcılık. Kocaeli: Umuttepe Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to use the knowledge about subjects like art, design, culture and furniture history in their professional life and daily life.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to define the basic concepts of design principles in interior architecture.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to analyze national and international project management and processes in interdisciplinary work with internal and external labor market (public private sector and voluntary organizations)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to apply interior design principles and skills by taking responsibility within an individual or group.
2	Students will be able to use drawing methods and techniques (CAD, 3D max and visual expression programs and freehand drawing) in their design work.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to organize interior architecture, application and technical equipment projects in interdisciplinary cooperation with other professional fields

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopting the principle of lifelong learning, students will be able to analyze possible problems and different regulations in interior design and planning areas with innovative, original and sustainable solutions.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The Interior Architecture program graduates will be able to organize unique, sustainable projects and activities in their field studies.
2	Students will be able to explain himself/herself in writing and speaking in Turkish and at least one foreign language in order to cooperate with related persons and institutions.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interior Architecture program graduates; will be able to develop solutions to issues such as interior application details, furniture design and building cost management using occupational standards and legal frameworks.
2	Interior Architecture program graduates will be able to design sustainable, original and innovative projects for interior architecture such as conceptual design, application detail projects and furniture design in their professional fields
3	Students will be able to organize interior design, application details and furniture design studies with local, regional, national and cultural sensitivity and ethical values interdisciplinary studies in cooperation.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	12	3	36
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	10	2	20
Laboratory	0	0	0
Reading	12	2	24
Assignment (Homework)	2	3	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	3	3	9
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	2	4
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	56	0	128