| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| STV464 | ADVERTISING | 5 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | Within the scope of the course, it is aimed to give basic theoretical and practical information about advertising and marketing, and to learn the basic knowledge and processes related to the functioning of advertising. |
| Content: | Course content includes introduction to advertising and marketing, purposes of advertising, functions of advertising, advertising and marketing relationship, brand phenomenon in advertising, brand creation, identity, self and consumption practices in the context of the purposes and functions of advertising, factors affecting consumer behavior, advertising campaigns, media planning in advertising, advertising copywriting. |