PHARMACEUTICAL MARKET AND COMPANY EVALUATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| TTP204 |
PHARMACEUTICAL MARKET AND COMPANY EVALUATIONS |
4 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Reach, evaluate and apply basic scientific knowledge about medical promotion. |
| Gains the competence to conduct research. |
| Drug, IMS, Original and generic drugs, market share, R & D concepts are provided. |
| General information about pharmaceutical companies is provided. |