| 1 |
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World pharmaceutical industry and its development |
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| 2 |
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Reflections of pharmaceutical market and expenditures |
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| 3 |
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Pricing of Pharmaceuticals in Turkey |
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| 4 |
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Marketing and promotion in pharmaceutical industry |
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| 5 |
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Turkey's drug policy |
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| 6 |
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Personal sales and methods |
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| 7 |
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The role of medical agents in the pharmaceutical sector |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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What should be included in drug advertisements |
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| 10 |
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SALES Method and Management |
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| 11 |
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General differences between medical sales and other sales |
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| 12 |
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Pharmaceutical market components and their relationships |
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| 13 |
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Sector strategy document and action plan on drugs Turkey |
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| 14 |
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Sector strategy document and action plan on drugs Turkey |
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| 15 |
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General Review - Discussion |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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