INTERNATIONAL PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY419 |
INTERNATIONAL PUBLIC RELATIONS |
7 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts related to international public relations. |
| Explain the importance of globalization for public relations. |
| Debate the role of media and new media in the field of international public relations. |
| Relate the concepts of public diplomacy and lobbying with the field of international public relations. |
| Integrate the theoretical knowledge gained in the field of International Public Relations into international public relations campaign phases. |