| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY419 | INTERNATIONAL PUBLIC RELATIONS | 7 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide the students with the theoretical knowledge that will enable them to relate globalization, country image, country brand, public diplomacy, lobbying and culture concepts to the International Public Relations field and to provide students with the knowledge and skills to prepare an international public relations campaign taking into account the campaign processes and media usage. |
| Content: | The contents of the course include the subjects such as basic concepts of International Public Relations, Globalization, Public Diplomacy, Lobbying, Country Image, New Communication Technologies, the importance of Media-New Media concepts in Public Relations. |